GLOBIVOX

Introduction

Not long ago, news came via the morning newspaper, the 9 PM bulletin on TV, or a radio update. Today, it often arrives via a reel, a WhatsApp forward, or an AI- chatbot summarizing the day. Social media and AI aren’t just changing how news is delivered—they’re altering what we trust, when we engage, why we share, and who we consider a credible source.

This shift is especially acute in India, where exploding internet access, young users, and mobile usage have accelerated these changes. But with speed comes questions: Is faster always better? Does algorithmic curation erode trust? Let’s scroll through the new landscape.

What the Numbers Say — The Rise of Online & AI-Driven News

• Online vs Traditional: According to the Reuters Institute Digital News Report 2024, nearly 71% of Indians prefer online media for news, with 49% relying on social media.

• Platform breakdown: YouTube (54%), WhatsApp (48%), Facebook (35%), Instagram (33%), and Telegram (20%) are among top sources of news.AI comfort & usage:

• • Around 44% of Indian respondents are comfortable with AI-generated news.

  • Nearly 18% use AI chatbots like ChatGPT or Google Gemini weekly for news updates.

• Changing preferences: Indians are shifting toward video content: about 40% prefer watching news over reading it vs lower global averages of the same.

What’s Driving the Shift

1. Smartphones + Cheap Data + Internet Spread
   Rural adoption is up. As more people (including those in tier-2, tier-3 cities and villages) get reliable internet on mobile, news via social media becomes more accessible than print or TV.

2. AI & Personalization
   Users want summaries, translations, and news that cuts through noise. AI tools (or features in apps) help deliver shorter, more relevant content tailored to what users click, watch, or share

3. Influencers & Personality-led Formats
   News commentary isn’t confined to traditional anchors. Creators, influencers, talk show-style videos, satirical channels are gaining eyeballs. The style is conversational, often opinionated, often less formal—but more relatable for many.

4. Trust & Convenience Trade-offs
   People want fast, digestible content. They’re willing to get news via social media or AI even if it means risking misinformation, provided they feel it’s more convenient. But there’s also growing concern over accuracy, bias, and source transparency.

Risks, Trade-offs & Concerns

• Misinformation & Deepfakes
  AI enables manipulation: fake videos, edited content, or misleading summaries can spread quickly because they’re sharable, sensational, and emotionally impactful. India has already seen instances of AI-manipulated video content causing fear or confusion.

• Echo Chambers & Algorithmic Bias
  Social media algorithms tend to show users what they interact with, reinforcing beliefs and limiting exposure to diverse viewpoints. That makes polarization easier, and reduces chances for balanced news consumption.

• News Avoidance & Overload
  Paradoxically, with so much news, many people now avoid news. They feel overwhelmed, anxious, or fatigued. This avoidance is more common among younger users.

• Declining Role of Traditional Media
  Newspapers, TV, and legacy web sites are losing share, particularly among younger audiences and mobile-first regions. This can hurt investigative journalism, fact-checking, and long-form reporting.

• Trust Issues
  Users are more likely to trust “trusted” legacy brands and public broadcasters, but when content comes via influencers, aggregators, or AI-generated formats, trust tends to drop. Transparency about sources, authorship, editorial oversight becomes more important.

Cases & Examples

• AI-Generated Deepfakes
  Videos of well-known personalities being manipulated (e.g., fake statements, voiceovers) have circulated widely. While many are caught, the spread is fast.

• Dasara Festival Elephants Video
  A recent example: The forest department in Mysuru warned against AI-altered videos depicting elephants as aggressive during the festival, misleading viewers and stirring unnecessary alarm.

• Gen Z & AI Interpretation
  A study by Google and Kantar shows that 84% of Gen Z consumers rely on generative AI tools to interpret or understand news they encounter. This underscores how younger people increasingly use AI to make sense of what they see.

The Future of News — What to Expect

• More AI Assistance, Less Overt AI?
  Summarization, translation, headline generation, personalized feeds will get more refined. But purely AI-generated news with no human check will face backlash or mistrust unless brands clarify their oversight.

• Video & Visual as Dominant Formats
  Short video clips, reels, live streams, and audio content will continue growing. News organisations will need to invest in compelling visual storytelling.

• News via Chatbots & Voice Interfaces
  As AI chatbots and voice assistants improve, people may get their news summaries via conversations (Alexa, Google Assistant etc.) or via social messaging bots.

• Localized & Multilingual Content
  With more users coming from non-English, rural, or vernacular language backgrounds, there will be stronger demand for news in regional languages, dialects, and local contexts.

• Greater Scrutiny & Regulation
  Governments, regulators, watchdogs will increasingly focus on content accountability: misinformation laws, requirements for AI usage clarity, transparency in algorithmic rankings.

Conclusion

Social media and AI have already rewritten much of how news is consumed in India — from who delivers it, to how we absorb it, to what we trust. There are enormous benefits: speed, accessibility, personalization, inclusion. But there are also real risks: misinformation, polarization, loss of depth, and erosion of trust.

The future of journalism may not be about resisting AI or social media, but mastering the balance: using them to reach more people and raising the journalism standards, preserving credibility, ensuring clarity. As we scroll, share, subscribe, or shuffle through headlines, our civic lives depend on the choices we make about what and whom to believe.